Wednesday 3 July 2013

Bridal Dress

Bridal Dress Biography

Source(google.com.pk)
Originally founded in Barcelona as a lace shop in 1922, Pronovias has expanded into a wedding dress empire across the globe. In 1964, the family-run store began selling custom made bridal gowns, and by 1968 the small shop had become the first bridal salon in Spain.
Today, Pronovias still works as a family-run business, though their clientele spans the entire world. In addition to their gowns being available in 130 shops in Spain, more than 4,000 stores in 72 countries carry Pronovias wedding gowns. The brand utilizes a team of 70 designers and artists who work together to create the elegant, detailed gowns Pronovias is known for, and each year multiple collections are released to the general public. On average, Pronovias produces more than 650 different gown and party dress styles annually.
Pronovias’ gowns are far from plain or ordinary. Each of their creations are exceptionally detailed and feature beautiful embroidery, crisp lace, billowing skirts and form-fitting silhouettes. From sleek mermaid style gowns to elegant, sweeping ball gowns, Pronovias offers gowns for brides of all shapes, sizes and personalities. All of their gowns are also customizable, as the company offers a wide variety of fabrics and upgrades that brides can choose to add to their dress upon purchase.
In addition to creating stunning wedding gowns, Pronovias sells an entire line of bridal accessories, including purses, shoes and gloves, among others. The Pronovias design team create over 2,000 new accessories each year, with new items being offered seasonally as new collections are launched.
There are several bridal stores in Canada that offer all types of bridal costumes and accessories. They feature the finest collection of designer wedding dresses from leading designers. Some of the wedding dress collection includes Mori Lee Bridal Collection, Jai Bridal Collection, Madison, Cassidy Sarah and Fabulous Formals Bridal Collections, Plus Size Bridal Collection, My Lady Bridal Collection, and so on.
The fabulous bridal costumes and accessories available in these stores can make your wedding day the most cherished day in your life. There are wedding dresses to suit the demands of different types of customers. There are cheap wedding dresses if you wish to make your wedding in a “simple and stylish” manner. The specialized wedding dress designers can make the wedding dress designed exclusively for you. Right from the choice of fabric to the fittings, they help you get the perfect wedding gown at the most reasonable rate.
Some of the bridal dress stores offer special wedding season bonanza to customers occasionally. This opportunity enables customers to procure cheap wedding dresses with gorgeous looks and heavy embellishments. To get the best out of these offers, you will have to book for your wedding dress a little early. There may be occasional stock clearance sales, during which customers can shop the cheap wedding dresses and accessories at the least cost.
Born in Addis Ababa, Ethiopia, Amsale Aberra, professionally known as Amsale (pronounced Ahm-sah’-leh) journeyed to the United States to study commercial art. Political upheaval in her native Ethiopia forced Amsale to stay in the United States and to support herself through her undergraduate years. As financial resources were limited, Amsale began to design and sew her own clothing. For the first time Amsale considered the possibility of a career in fashion design. Aberra says that she herself never expected to be a fashion designer, and especially not a couture wedding gown designer that would be famous.[4]
After receiving her degree in Commercial Art from the University of Massachusetts-Boston, Amsale left Boston and enrolled in New York’s Fashion Institute of Technology.[5]
After completing her studies at New York's Fashion Institute of Technology, Aberra began working for Harve Bernard as an assistant. After she worked there for two years she began her own bridal gown company. Her approach was to create stunning, simple gowns that would fit the modern woman. Her design philosophy is to take a "forever" modern approach to sophisticated deisgn. Her designs are seen as modern but still keep in mind traditional designs, such as her use of "illusion" necklines.[1]
In 1985, while planning her wedding, Aberra scoured the stores to find a simple, refined wedding dress. She found little in the way of clean, sophisticated gowns, and discovered an untapped niche in the bridal market. Aberra placed an advertisement for custom-made gowns and started her business out of her New York City loft apartment.[6]
On the website Huffington Post, Aberra has an Ask Amsale blog, where brides and brides-to-be can post questions for her, or express their love of her gowns. Aberra expresses her love of finding the perfect gown for any bride. This is solidified by the space on her main website where real brides can submit photos of themselves on their wedding day in one of her creations.[4]
While her designs began as only wedding gowns, Aberra has expanded her line to include her regular Amsale line, Amsale Blue label (for more luxurious gowns), The Little White Dress, bridesmaid dresses, as well as cocktail dresses. Her gowns range in price from $3000 and $12000 in price.[1] Additionally in 2003, Aberra created the Kenneth Pool label and began designing a line of dresses featuring dramatic ball gowns, luxurious fabrics and intricate beadwork. In 2005, Amsale acquired the 30 year old Christos company. With her Christos gowns, Aberra seeks to create a more romantic feeling dress – using French laces and silk organza.[7] In 2006, she was the third bridal designer to open a store at Madison Ave.[8] In 2012, Amsale was the winner of the The Legacy Award at Black Enterprise Women of Power Summit.[9]

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